David Yurman Flagship Store

Completion2019

LocationNew York City, New York

ArchitectGabellini Shepherd Associates | Evan Yurman

Market SectorRetail

Lighting DesignDot Dash

Interior DesignGabellini Shepherd Associates | Evan Yurman

Related ProductVice L6 Wallgrazer

The triple-story David Yurman Flagship store on 57th Avenue proudly sits amongst the world’s most recognizable and haute designer flagships. Located between the famed Madison and 5th Avenues, the DY57 store epitomizes the luxury of the brand while allowing clients to intimately experience the heritage and history of David Yurman’s journey to the top.

Hoping to spatially capture the brand’s journey from art to jewelry, Evan Yurman collaborated with Gabellini Shepherd Associates to carefully curate a space where personal touches integrate with modern design to infuse the environment with the family’s artistic heritage. The unique interior finishes, combined with furnishings and art from the family’s personal connection, provide a visual representation of the brand’s evolution from past to present.

"I look at this store as an extension of a piece of jewelry that I might create. Something both familiar and modern."- Evan Yurman

Our Solution

The lighting design by Dot Dash NYC, sophisticatedly highlights the juxtaposition between the spacious volumes and the intimacy of the space. The lighting evokes an emotional response to the space while also emphasizing the tangible, rich materials of the interiors. Vice’s L6 Wallgrazers were selected from Bold Lighting’s portfolio to illuminate the stone cladded walls behind the jewelry cases. Vice Wallgrazers were the optimal solution to deliver a dramatic effect while preventing any glare that might distract from viewing the jewelry masterpieces.